Prowess Project

We saw two problems in the workforce

FIRST, teams not living up to their full potential because they are bogged down by project management tasks.

SECOND, educated, experienced women forced to give up their careers to become caretakers. When they want to get back into the workforce, they couldn’t find the flexible, empowering jobs that they wanted.

Prowess Project helps to solve both by vetting and certifying these women and virtually matching them up with business owners and team leads struggling with operations and project management issues. Companies are looking for a cross between a COO and an executive assistant to help boost productivity.  Our caretakers are the perfect solution.

At Prowess Project, we drive progress.  In companies, by providing fractional productivity specialists and in women’s lives, by providing more options so they can have it all – fulfilling work and time for family.

Ashley Connell

CEO & Founder

How it all began...

After graduating from The University of Texas at Austin (hook ‘em), Ashley spent twelve years in tech marketing and entrepreneurship in Austin, TX with a two-year project in London.

Women empowerment, especially in the workplace, has always been very important to Ashley. One of the biggest issues that continued to baffle her was women pressured to choose between her career and her kids. Why are the only mainstream options – continue a 40+ hour workweek or stop working completely to become a caretaker?

And out of the frustration that a “gray area” didn’t exist, Prowess Project was born.

In the fall of 2018, Ashley joined an accelerator called Founders Institute which jolted Prowess Project into existence. The more she spoke to frustrated, overwhelmed business owners and experienced, educated women who want to get back into the workforce, the more she felt compelled to bring this to life and, with the support of her friends and family, she’s doing just that.

In her free time (ha! What’s that?), she enjoys a good happy hour, doing yoga but only to rap music and spaghetti and meatballs.

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