Prowess Project Press

January 14, 2020

Built in Austin's 50 Startups to Watch in 2020

Forty-three percent of women in highly qualified positions leave the workforce when they have children, according to The Atlantic. And, if that gap is just three years, moms lose 37 percent compensation power, according to reporting from the Harvard Business Review. Read more

December 12, 2019

What to Do If You Don’t Know What Career Path to Choose?

Most people spend more time working than they do with their families. Since that is often the case, you must find a career that you’ll enjoy. We believe that the key to finding a long term career is aligning it with activities that give you energy.  Read More


December 8, 2019

Social Entrepreneur Creates Unique Talent Algorithm To Ensure Seamless Onboarding and Increased Business Team Success

Finding the best talent for any role is a serious undertaking–and part-time, contracted positions are no exception. But the options for a short-term resource to pick up what’s falling on the floor rarely get the attention it deserves. Ashley Connell, CEO and Founder of Prowess Project, is disrupting that paradigm with a mission-driven, for-profit start-up that matches company needs to a project manager based on skill set, personality compatibility and availability. Read More

Master your Mind, Business and Life:

October 16, 2019

Working Moms & The Motherhood Penalty - EP209

This week’s guest is out here determined to change the world, specifically within the workplace.

Ashley Connell, CEO and Founder of Prowess Project, has been an unstoppable tech marketer and entrepreneur in both Austin and London over the past 13 years of her career. With a keen ability to marry the art and science of marketing, she has honed her dynamic skills in key positions including launching and driving all European marketing initiatives during her tenure at Spiceworks, and managing Global Field Marketing at SanDisk.



Entrepreneur Hour:

October 9, 2019

Working Moms & The Motherhood Penalty - EP209

Ashley Connell, Founder of Prowess Project, drops by to talk about working moms and the Motherhood Penalty + how her platform aims to alleviate the problem.


Impact Hub Press Release

June, 19 2019


Impact Hub Austin to introduce the twelve ventures to the public at July 1 event at Impact Hub Lamar; the Austin Impact Accelerator will tackle issues regarding affordability and workforce development. 

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Work Muse Interview

May, 21 2019

Career Break Warriors Meet Your Hippolyta

It’s probably no surprise that mothers feel overwhelmed and unsupported as they transition from motherhood to working mother. While the U.S. once led the world in working women, we’ve been left in the dust since the late 90s to countries with paid healthcare, childcare, and parental leave as well as flexible work policies. On top of that, the expectation of perfection at home and work is one more way we are failing mothers.

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Prowess Project Press Release

May, 07 2019

Mom-Powered Prowess Project, Inc. Launches to Improve Workforce Productivity

Austin, TX, May 07, 2019 –(– Prowess Project, Inc., a marketplace connecting businesses struggling with productivity issues to an untapped workforce of educated, experienced women in need of flexible jobs, incorporated earlier this year with a mission to not only drive progress in companies but also women’s careers.

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Austin A-List Nominee

April 15, 2019

Prowess Project is a Nominee for Austin A-List Companies

A-LIST AWARDS highlight successful growing companies and underscores the importance of innovation in the Austin region.

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The American Genius

February 24, 2019

Ultimate list of Austin women who can speak at your tech event

Event organizers don’t always know where to look when hoping to improve diversity, so here are hundreds of Austin women ready to get involved!

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February 8, 2019

Founder Institute Austin Graduates Six Startups

The Founder Institute opened in Austin a little over a year ago and has already graduated three classes and helped dozens of entrepreneurs.   

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